Wednesday, May 14, 2008

Repetitiveness is MY JOB!

Hearing the same words describe strikingly different products and services in advertising is painfully irritating, especially as a wannabe writer whose now-formerly secret fun activity is finding ways to play around with words. 

I'm sure this issue has come up before and will continue to arise so long as hacks continue to write and ill-advised, uninformed brand managers remained absolutely terrified of taking the slightest risk (not that everyone is a hack or a wuss...but the do exist, or at least that's what the experts tell me). But for fuck's sake:  If I hear "Introducing the..." "...new and improved..." "...fully-equppied..." "...newly redesigned..." or any other vacant, over-used, seemingly useless advertising jargon again, I'm going to smash something and I'm going to smash it good. These words have lost all meaning to me, and I'm worried it's going to start spilling over into my every day life. There are other words in the English language that aren't "introducing" and "new & improved" that will make just as much sense. Hell, at this point I'll take words and phrases that don't even make any sense; at least in that case it will be more interesting than the redundant garbage I hear now. It makes me want to stick a power drill in my ears and pull the trigger so I never have to go through the agony of another meaningless, over-used phrase. Or perhaps I could just change the channel next time, or press the mute button.

I realize I have little, if an standing in the ad world, but my advice to any up-and-coming ad creatives that may be bored enough to happen upon my blog & read it:  Don't use those fucking phrases. They suck.

Wednesday, May 7, 2008

Wanna-Be Advertising Update

There have been some not-so-recent goings-on in my ongoing efforts to become an advertising dynamo. 

About a week and a half ago, I received an e-mail from a talent scout at a newish agency in St. Louis, asking to speak with me about a possible copywriter position. Upon my absolute elation that someone had actually responded to a portfolio I sent to them (so what if it was in August of 2007), I immediately checked out what life would be like in my new home of St. Louis, Missourah. And as can be expected, St. Louis has the second highest per-capita violent crime rate in the United States of any city with a population above 350,000. "Well", you might say, "at least it's not the first," to which I would gleefully respond, "It was in 2006!" However, I digress from the actual story. 

Being the worldly genius that I am, I respond to the e-mail explaining that I would love to speak with her about a copywriter position, and that not only do I want to speak with her, but that I will call her tomorrow between 2 and 3pm, knowing full-well that I usually take my lunch from about 1:40 to 2:40pm. This leaves me plenty of time chow down on the packed lunch I bring to work every day because I can't afford to pay for my lunch AND smooth talk my way into getting flown down to St. Louis for an interview...or having to turn down an interview because I can't afford to pay for the tickets to fly down and I don't have any sick days. As the talent scout requested, I resubmitted an updated version of my portfolio that night and immediately started becoming anxious. 

Having been completely overwhelmed by the prospect of having a copywriter position at an ad agency, I failed to consider the fact that St. Louis is further west and actually in a different time zone. So the 2 to 3pm St. Louis time that they're expecting me to call is actually 3 to 4pm, the time that I have to be in a meeting that I really can't miss. Fucking sweet. To add to this debacle, I didn't realize this until about an hour and a half before I was thinking I had to call, NYC time. I can't call from my office, so I e-mail the talent scout, letting her know that I have to call earlier than I said due to a time conflict. I'd like to say that this doesn't typically happen, but somehow I manage to absolutely annihilate every meager opportunity that arises. Once again, I do not disappoint. I call early and get her voice mail. I leave a message and never hear from her again.

Four or five months ago I would've been disappointed and discouraged at yet another apparent rejection. I guess I've grown a fairly tough skin, at least in some aspects of the business. It still stings a little when someone trashes my work, but it's not devastating and I can usually brush it off, much like this latest rejection. It happened all summer and fall:  send my book, hear nothing. It's the nature of the beast. I don't get concerned anymore with not hearing back, but with turning someone off to the prospect of hiring me in the future because of the book I submitted in the present, which is why I stopped applying for advertising jobs until I get an amazing portfolio. 

So here I am, absolutely failing at my plan to write about all the things I wanted to write about tonight to maintain my desired craft and obviously not working on my book (although I have made some decent strides as of late with a few ads). Because I'm totally distracted right now by the ad on TV advertising all of the rock music from my high school career that I wouldn't pay money for, I'm going to end this suddenly and with no conclusion whatsoever, and also not spell check it or anything.