Triple-Hops Brewed Really Means Nothing.

There's a funny thing about the Miller Lite commercials that talk about adding hops three times during the brewing process.

I've been reading up on home brewing. Just about every single brewer adds hops at least three times, if not more. You add the first batch to bitter the beer, the second and third to flavor and create a distinct aroma for the beer. It's pretty much standard practice to do this. So...Miller Lite, you're not doing anything special and your beer is nothing special.

In fact, it's awful.

Kudos to them for playing on everyone's ignorance/lack of knowledge about the brewing process to sell their product, though. That's rather cunning.