Fallen Concepts

Every so often (twice now), I like to share some ideas and concepts for ads that I'm working on that have been censored or died for one reason or another. Usually they are killed off because they are offensive/too honest/completely dishonest/ludicrous/dumb/terrible. But I find it fun to sometimes examine the ones that don't make it as a way to appreciate the ones that do.

The following are lines of copy written for a client that sells ad space/time in movie theaters. Enjoy!

Advertise at the movies! It's like fishing for fish in a barrel full of fish! (Except the fish are people who want to exchange money for goods and services and you're a provider of goods and/or services)

Advertise at the movies! It's almost like you've taped their eyes open and are forcing them to watch.

Advertise @ the movies! The @ symbol makes it cool!

Advertise at the movies! 10x more annoying than advertising on TV.

Advertise at the movies! Once the doors are closed, there's no place for them to hide!

Advertise at the movies! You have no shame!

Ruin everyone's good time! Advertise at the movies!