I saw the first cut of my ad. To be perfectly honest, it was kind of disappointing. It was funny, but I'm not sure if that's because I wrote it (well, the original version of it). It seems rushed, jam-packed, like it trips over itself because there's so much crammed into 30-seconds. Kind of like a comedian who never pauses in between punch lines to allow the audience to laugh. Maybe I'm being too critical, as is often the case. But I'm just not satisfied. What's worse, being that I am a lowly intern, I don't really have any recourse. I just have to suck it up and deal. My Creative Director isn't really happy with it either. He's merely content, but apparently satisfied enough to let it stand.
My bigger concern is that I'm going to finally have an ad on TV and I don't know if I'm proud enough of it to put it in my portfolio. I'm most likely going to anyway, because I'm an intern and I have a TV spot. But explaining why a spot I'm unsure of is in there isn't going to be an easy task when I go for that relentlessly elusive Jr. Copywriter job.
For those interested, the Ad/Co-Brand/Promo spot will run 125 times (I'm told) between 11/2 and 11/21 on ESPN, ESPN 2, ESPN Classic and ESPN News. I apologize for any annoyance suffered by those die-hard ESPN watchers. It's going to be on during Sportscenter and probably any and every football-related programming.
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