News last week of the death of Saturn. It is sad. Saturn was a fairly cool brand, at least when it comes to car brands. It was unpretentious. It was happy-go-lucky. And while all of those ads of losers going out to the middle of nowhere or to the factories or wherever they went to celebrate the fact that they owned Saturns were annoying, Saturn was still a nifty brand. It just never spoke to me. It was a beacon of hope for GM.
Now it's dead. Penske terminated the deal to buy the brand. Instead, we get to keep Buick and Chevy, Lincoln and Cadillac. When was the last time anyone felt fucking cool cruising in a Buick? When did Lincoln give you a happy-go-lucky, light and airy feel?
Right.
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