Truck Ads

Why do the voice overs in truck ads use the word "trannie" when they talk about transmissions? Because whenever I hear that word, all I think about are lady-men. You know, the ones that might be ladies, might be men, but you're not really sure. Seriously, find a better word. Better yet, call it a transmission. I don't want lady-men in charge of shifting gears in my truck. I want my transmission in charge of that.